(ardracmichael@rajagiricollege.edu.in)

Ardra C Michael holds post-graduation in Business Administration (Marketing) and Commerce. She has a total teaching experience of five years. She has also worked in reliance general insurance as Sales Manager. The blend of industry experience and teaching makes her impart the practical application of business theories in the real world. She has also published various research papers in international journals. Her forte includes Consumer Behaviour, Neuro Marketing, Micro Economics and Insurance & Banking.

Educational Qualification:

• MBA [SCMS School of Technology and Management]
• MCom [Annamalai University]

Publication:

• A Study on Impact of Transport Networking Companies on Millenials in Purchasing Carsis published in the International Journal of Management and Commerce Innovations, Vol. 7; Issue 2, November 4 2019.
• A Study on Impact of Consumer Psychology in E-Commerce is published in the International Journal of Management and Commerce Innovations, Vol. 7; Issue 3, December 4 2019.

Work Experience:

         Sales manager -Reliance General Insurance