Bridin Rocha

Bridin Rocha
Asst. Professor

MCom., NET

bridinrocha@rajagiricollege.edu.in

 

Academic

Educational Qualifications 

  • Ph D(Pursuing) (Karpagam Academy of Higher Education)
  • NET 
  • M.Com 
  • B.Com 

Areas of Specialization

  • Finance and Taxation
  • Marketing

Research Publications

Books

  • An Introduction to Microinsurance, 2023

Articles in Journals

  • A study on the relationship between economic value added and profitability measures with reference to Hindustan Organic Chemicals Limited, Kochi, International Journal of Multi-Dimensional Research, Vol 6, Issue 12, Dec 2019, ISSN: 2349-705X, Impact Factor: 5.486
  • A study on the empowerment through direct marketing in MI Life Style Marketing Global Limited, Ernakulam, International Journal of Multi-Dimensional Research, Vol 6, Issue 11, Nov 2019, ISSN: 2349-705X, Impact Factor: 5.486
  • A study on impact of blue ocean strategy adopted by TATA Motors with special reference to Tata Nano, International Journal of Management and Commerce Innovations, Vol 7, Issue 2, Nov 2019

Seminars, Workshops, FDPs, Conferences Attended

  • Education through ICT driven teaching techniques modern approaches for the digital era
  • Workshop on AI tools for review of literature
  • Workshop on data analysis using R programming.
  • Workshop on data science and big data mining in research
  • Seminar on Regulatory and Monetary Policies: Recent Developments by RBI
  • Seminar on Kerala’s Growth Strategy: Opportunities & Challenges
  • Seminar on Recent Trends in Practical Banking

Paper Presentations

  • A Study on Tax Planning Measures for Individual Assesse, 2014, M.A. College, Kothamangalam
  • Derivatives, National Seminar at St. Albert’s College
  • A Study on Customer Perception of E-Banking Services in Federal Bank Ltd, Amritha College
  • A Study on the Role of Risk Management in Business, St. Paul’s College
  • Human Resource Accounting (HRA), ICIBF, 2014

Seminars/Workshops/Conferences/FDPs Coordinated

  • Seminar on Research Methodology

Non-academic

  • NAAC Criteria 6 Co-Champion
  • Co-ordinator of “Shreshttam-Leadership Training Hub”

 

Work Experience:

She has served as

Assistant Professor, St.Paul’s College Kalamaserry.

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