Publications

Dr. Indu G Krishnan
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• “The Role of Perceived Risk, Trust, eWOM, and Other Selected Factors on Purchase Intention and User Satisfaction and Its Relationship to User Loyalty in the Context of Online Shopping in India” has been published in the Journal of Informatics Education and Research (ISSN: 1526-4726), an ABDC listed journal, Bi annual Journal, volume 2 2024 publication.
• Authored Book Titled “Emotionally Intelligent? Mastering Work-life Harmony with Emotional Intelligence” ISBN- 978-81-965675-7-8.
• “A Study on Service Quality of Public and Private Sector Banks In The State Of Kerala’” Published In South India Journal Of Social Sciences; ISSN: 0972 – 8945 Vol. XXI, No.19, January – June: 2023, UGC CARE Approved, Group I, Bi-Annual Journal.
• Paper presented at 5th International Conference on “Entrepreneurship, Innovation and Startup”- ICEIS’22 at Periyar University, Salem on the paper entitled “Innovative Services and Operation Mechanism of Neo banks in India” on 6th and 7th September 2022
• “An Empirical Review on Dimensions of Online Shopping with Reference to Online Apparel Purchases in Coimbatore City”. Published in The Journal of Oriental Research Madras; ISSN 0022-3301 Vol. XCII, No. 2 July: 2021 UGC Care Approved, Group I, Peer Reviewed and Referred Journal.
• “A Study on Impact of Work Life Balance on Employee Productivity among Banking Employees in Ernakulam”. Published in International Research Journal of Commerce and Law Volume 6 Issue 11, November 2019 ISSN: 2349-705X Impact Factor: 5.486


Ms Anila Varghese
● Presented a paper on ‘A study on impact of Green Ventures initiated by Women Entrepreneurs in a Virtual International Conference on MAKE IN INDIA : Redefined in a digital Era for Sustainable Development organized by G R Damodaran Academy of Management, Coimbatore.
● Co authored a book on Strategic Brand Management


Ms Megha Mohan
● Presented a paper on ‘A Paradigm Shift from Marketing 4.0 to Marketing 5.0’ at National Level Student Seminar on Contemporary Development in Entrepreneurship, Business and Management Digitalized Era towards Industry 5.0 organized by Department of Management, Karpagam Academy of Higher Education Coimbatore
● Co authored a book on Strategic Brand Management


Ms Raji T
● Presented a paper Titled ‘Recent changes in the sphere of Domestic Violence against Women at Two Day National Seminar on Crime Against Women :Technology and Crime against Women organized by St Pauls College Kalamassery Kerala
● Presented a paper titled ‘Rights of Transgender Victims :A Debaculous Journey’ at Two Day International Conference on evolving Jurisprudence of freedom as a right in the Modern era organized by School of Indian Legal Thought Mahatma Gandhui University Kottayam


Ms Ardra C Michael
● Presented a paper on ‘Unraveling the Dynamics of Digital Marketing , Impact on Customers’ at National Level Student Seminar on Contemporary Development in Entrepreneurship, Business and Management Digitalized Era – Towards Industry 5.0 organized by Karpagam Academy of Higher Education Coimbatore

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