Ardra C Michael holds post-graduation in Business Administration (Marketing) and Commerce. She has a total teaching experience of five years. She has also worked in reliance general insurance as Sales Manager. The blend of industry experience and teaching makes her impart the practical application of business theories in the real world. She has also published various research papers in international journals. Her forte includes Consumer Behavior, Customer Engagement.
ACADEMIC
Educational Qualifications
- Pursuing Ph.D ( Karpagam Academy of Higher Education)
- MBA ( Scms School of Technology and Management
- BBA ( Siena College of Professional Studies)
Areas Of Specialisation
- Marketing
- Finance
- Customer Relationship Management
PAPER PUBLICATIONS AND PAPER PRESENTATIONS
- Participated and presented a paper titled ‘A conceptual study of the various startup schemes under kerala startup mission’ organized by Karpagam Academy of Higher Education, Coimbatore on 27th March 2023
- Presented a paper titled “ A Study on Customer Perception towards Chatbot” in the international conference on Artificial Intelligence – A Game changer for Maritime Business organised by Amet business School on 18th and 19th march 2022
- Participated and presented a paper titled ‘A Study on Problems faced by Student Entrepreneurs’ at National Level Conference onTechnological innovation and entrepreneurship development: organized by Karpagam Academy of Higher Education, Coimbatore on 25th March 2022
Appreciation
- Received appreciation from Kerala Road Transport Corporation for submitting a report on Strategic Transformation for Enhanced Public Transport.
Seminars, workshops, FDPs, Conferences attended
- AICTE Training and Learning ATAL Academy Faculty Development Program on Transitioning to Circularity: Educating for a Sustainable Future at Rajagiri College of Management and Applied Sciences from 2 September-7 September,2024
- “NEP 2020 Orientation & Sensitization Programme” (18th July – 28th July, 2024) under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) organised by Mahatma Hansraj Malaviya Mission Teacher Training Centre (MH-MMTTC), Hansraj College, University of Delhi.
- Online workshop on ‘AI for academics: 75 Essential tools (26th September – (9th October 2023) conducted by Lore and Ed research associates, Fatima Mata National College, Assumption College, Bharat mata College, Rajagiri College of Management and Applied Sciences
- International Phygital Faculty Development Programme on “ Recent Trends in Multidisciplinary Research” (7th July – 18th July 2023) organised by department of Business Administration at SRM institute of Science and Technology
- National Level Faculty Development Programme on ‘Cryptocurrency, BlockChain and Cybersecurity’ (12th september -16th September 2022) organised by KMM college Thrikkakara
- Entrepreneurship Development Programme on ‘Recent Trends, Challenges and Opportunities in Innovations and Strength (3rd May -7th May 2021) organised by BIIC , UGC stride
Research Contribution
- Mentor for the project report submitted to Kerala Road Transport Corporation for submitting a report on Strategic Transformation for Enhanced Public Transport.
- Consultancy Project for BPG Renewables Pvt Ltd.
Work Experience:
Sales manager -Reliance General Insurance
